The 4 Steps to Doubling Internet Sales

The 4 Steps

There are 4 steps to doubling your internet countertop business.

 

Step 1: Fix your web site – Most web site designers build pretty web sites that are pleasing to the eye of potential customers viewing them. The search engines are not cataloged by people, they are indexed by computers. Computers are dumb and given criteria to judge your site. Most web sites need fixed for those computers to rank them well. The web site looks almost identical to right now, it just has its code structure totally revamped. This is investment advertising that will pay dividends long after the fix.

Step 2: Fix your Google my business listing and external citations. Look at this video to see why Google My Business or Google Maps is so critical to getting more customers. Again, this is investment advertising that will pay dividends long after the investment.

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Step 3: Start Google Adwords- If you want to be the FIRST thing people see when they are searching for your product or service, Google Adwords is the place to be advertising. AdWords is an Expense Marketing that sets the stage for Step 4.

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Step 4: Start Omni Retargeting – Omni Retargeting is advertising on Facebook, Instagram, Google, Youtube, WebMD, Weather Channel, CNN, BBC, TRipAdvisor and many more. Omni Retargeting is investment advertising that leverages your AdWords for months after the initial touch.

Here is an example where 90% of businesses that are advertising with AdWords are throwing away 95% of their investment because they are not Omni Retargeting.

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There are two avenue to getting more internet traffic and doubling your sales, Investment Marketing and Expense Marketing. You need both kinds to maximize your business.

InvestmentMarketing – this type of marketing entails spending money now that will pay dividends for months to years in the futures. Web site cleanup, Maps cleanup, and Omni Retargeting  are  investment marketing methods that get return long after their investment.

Expense Marketing – Expense marketing is used to get customers right now, but once they have seen you either they convert to a sale or they gone forever. Google AdWords and Facebook Advertising advertising are the two  main expense marketing methods.

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